Useful insights on effective road safety campaigns by one of the leading metal crash barrier manufacturers
1.
Responsible
behaviour can be encouraged with positive messages
People
in general respond better to positive and constructive messages and motorists
are no exception to this. Road safety campaigns that have a negative tone may
not go well with people. Instead of telling people what they should not do, an
effective campaign would promote positive behaviour.
2.
Humour can get the message noticed
One
of the simple ways to make road safety campaigns effective is to use humour to
deliver the key message. Humorous messages are not only received positively but
they are also easily noticed. Often when campaigns highlight risky driving or
road use behaviours, people tend to get defensive. However, people are more likely to be receptive to
humorous messages as they seem less patronising to people.
3.
Scaring people
may not necessarily be effective
Often
it is assumed that people will get scared on seeing fear-based road safety campaigns. However,
fear-based campaigns that use graphic images can increase people�"�s tendency to
behave riskily on the road. On the other hand, it has been found that the
impact of non-fear based campaigns is more significant in changing public
attitudes towards road safety. It is therefore important to understand public
perception to improve the effectiveness of campaigns that aim to improve road
user behaviour.
4.
Effective safety
campaigns have a multi-pronged approach
According
to a World Health Organisation study, for road safety
campaigns to be effective they need to adopt a multi-pronged approach. To
influence behaviour change, the campaigns must be supported by proper
legislation and law enforcement.
5.
Involving
children in safety campaigns can drive positive behaviour in adults
Involving
children in road safety campaigns can be quite effective. Not only will they
learn important safety skills but they will also positively influence their
parent�"�s safety habits.
6.
Engage different
organisations to create an effective road safety
When
you are creating a road safety campaign, it is important to seek inputs from
key stakeholders. Consulting them makes sure that the campaign is accurate,
effective and reaches out to the maximum people. Here are some of the agencies that should be
consulted:
•
Local government
•
Local law agencies
•
Public health departments
•
Business leaders
•
Road safety advocacy groups
•
Local media
•
Youth organisations
Metal
crash barriers play a very important role in ensuring road safety. They help in
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